Adidas Originals came to us to bring-to-life an unapologetically loud pre-launch of the Women’s Falcon shoe in Flagship Kith Stores—NYC, Brooklyn, LA and Miami.

Working closely with the teams at Happy Lucky, Adidas, and Kith, we created five activations for the pre-launch. For this activation we drew inspiration from the 90’s vibe of the shoe, along with the clean and minimal aesthetic of Kith stores, all the while embracing our unapologetically loud customers.