Working in close partnership with Arc’teryx on their first brand store within a mall, we had an opportunity to create a storefront facade that clearly expresses their modern design aesthetic as well as brings texture and materiality to the brand. The chosen concept represented a modern-take on a backcountry ski hut, incorporating locally sourced wood as well as shou sugi ban charred texture and a massive illuminated logo.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Storefront Design