Collaborating with Happy Lucky and Adidas, we created four activations for the launch of the Women’s Arkyn shoe - a new sneaker profile designed by women, for women. We chose Influencers to collaborate with - inviting each to connect shoppers to the Arkyn franchise in a human and immersive way.

My roles included: Concept Ideation, Design Development, Storytelling, Fixture Design, Space Planning, Fabrication Documents