In collaboration with CRACK/IDL, we concepted an interactive media shop-in-shop in Toys-R-Us Times Square for Nickelodeon. Nickelodeon came to us to take their brand retail experience to the next level and we gave them a whole new way to own orange. We created a color-bombed space to offer some respite from the hustle of Times Square. The success of the grand opening received praise and media attention from Viacom and the Wall Street Journal, among others.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Fixture Design, Space Planning, Production Design