While working at CRACK/IDL, we partnered with Sanuk to create their first ever stand-alone store in a 1,200 square-foot space on Santa Monica’s 3rd Street Promenade. We were challenged with a 16-week timeline-from concept to execution.

The final result was a store based around a 'garage-aesthetic', capturing the essence of the brand's carefree personality and referencing the birthplace of the first pair of Sanuks - in the founder's garage.

My roles included: Concept Ideation, Design Development, Brand Storytelling, Storefront Design, Fixture Design, Space Planning, Production Design, Sourcing, On-site Art Direction & Creative Oversight