CRACK/IDL partnered with Sephora to bring their 'A Beautiful Blizzard' holiday campaign to life in several flagship stores in New York City and San Francisco. Inspired by the complex geometry of snowflakes, we developed a series of intricate and iridescent snowflake designs. We layered these patterns to give the windows depth and interest. We created custom executions at all stores - Fifth Avenue, Columbus Circle and Soho locations shown.

My roles included: Design Development, Production Design, On-site Art Direction & Creative Oversight