Working closely with the teams at Happy Lucky, Adidas, and Kith, we created five activations for the pre-launch of the Women’s Falcon shoe. For this activation we drew inspiration from the 90’s vibe of the shoe, along with the clean and minimal aesthetic of KITH stores. This whole project wrapped up in about 2 weeks time.
My roles included: Concept Ideation, Design Development, Fixture Design, Space Planning, Sourcing, Fabrication Documents